Today, I met a revolutionary in handbags and accessories. By this time next year, Rockin The Croc Cylindrical bags will be the “It Bag” in the affordable luxury market. Designer Susan Smallwood has the insight of Celine’s Phoebe Philo when it comes to designing droolworthy, functional, handmade bags for modern women. She describes her customer (and also herself) as “a unique individual that doesn’t shop where everyone else does and marches to her own beat.” A former interior designer, Smallwood draws inspiration for her bags and eclectic personal style from her travels to exotic locales, which explains her use of animal skins and prints, and her affinity for vibrant colors. A true army brat, she was born in Korea, raised in Germany and Belgium and spent significant time in Jamaica, Vegas, Miami, and San Francisco, before making her way to Baltimore.
Rockin The Croc handbags are currently available at Jean Pool in the Cross Keys Shops in Baltimore. They range in price, depending on size and skin, from $500-$1600, and even though the price points are low for genuine exotics, Smallwood did not sacrifice quality and each bag is lined in leather. Plans for an e-commerce site at rockinthecroc.com are underway, and customers can choose their style, colors, skins, and handles (the Cylindrical bags come with regular or finger loop handles). The website will also feature men’s satchels and belts and women’s gloves, hats, and tshirts. Smallwood and her partner, Gregory Jones, have big plans for the future including “going global” and opening Rockin The Croc flagship boutiques. They’ve also begun the process of forming their own charitable foundation to give back to the community because Rockin The Croc has a “bigger purpose than just fashion.”
Plain and simple, if you’re looking for a status symbol, you carry Hermes. But if you’re looking to enhance your personal style with a showstopper bag, you carry Rockin The Croc.
Contact Scott at Jean Pool at (410) 466-1177 or visit Rockinthecroc.com for special orders