See-Now-Buy-Now is a Joke

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Last night, Tom Ford showed a curly shearling fur coat that is available this morning on Bergdorf Goodman’s website as part of their See-Now-Buy-Now inventory. But the joke is on us because stylist Christine Centenera, who sometimes works with Kim Kardashian and Kanye West, wore this same coat back in February! Basically, all See-Now-Buy-Now did was move the buying season forward because clearly the clothes existed months ago.