“It is a business I will continue doing until the day I die. It is my passion and I cannot imagine doing anything else!”
I’ve been on a total jewelry kick this summer and no one does unique and (relatively) affordable diamond and gemstone jewels like Lauren Craft. I first stumbled upon her delicious baubles on Farfetch where I purchased a triple-pearl and champagne diamond ring with 14k gold, silver, and black-rhodium finish.
Lauren Craft is a native Texan with an editorial background. She was an English major at Southern Methodist University in Dallas and started her career as a fashion and social editor at the top magazine in Houston. In New York City, she took a job at Alexis Bittar and discovered her passion for jewelry design. Though Craft was only at Alexis Bittar for six months, she speaks fondly of her time there and of Alexis Bittar’s business savvy: “I saw how Alexis built his brand. I was only there a very short time but I loved how involved he was with his team. From the design aspect to the PR aspect to the marketing aspect. He is a very smart man…”
Craft left Alexis Bittar to attend the Gemological Institute of America for certification in Computer Aided Design (CAD) and then travelled to India before returning to Texas to start her own collection. Her inspiration comes from her travels: “Traveling to India, Italy, Sardinia and the Carribean…Lots of my pieces have an Indian vibe that’s why I use champagne diamonds in the majority of my collection!”
Stylish celebrities including Charlize Theron, Jennifer Anniston, Miranda Lambert, Sheryl Crow, Rose Byrne, and Nicole Richie are among her biggest fans. Recently, the Lauren Craft Collection was given the fashion stamp of approval from style icon, Lauren Santo Domingo, when she featured the designer on her website, Moda Operandi.
Check out the complete Lauren Craft Collection on her website.